AboveTheLine.TV

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I'm the Executive Producer at AboveTheLine.TV. If you have any questions, concerns, or suggestions, please feel free to leave a comment below or e-mail me directly at preeti@abovetheline.tv. Thanks for your help in making this a great resource for the music video community!

Last View: 12:02PM, 17 Nov 09
Last On: 4:19AM, 24 Nov 09
Preeti Shrivastava
  • Female
  • United States
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Profile Information

Hometown:
New York City
Current Location:
Malibu, CA
I'm...
a music video industry professional.
Website:
http://www.nextmvdirector.com
Favorite Music Videos:
Talib Kweli-"Get By"- Jeremy Rall
Scarface- "My Block"- Marc Klasfeld
Regina Spektor- "Fidelity"-Marc Webb
Favorite Music Video Directors:
any and every director there is out there with a passion for making music videos in their heart:-)
If You Could Work With Any Artist, Who Would It Be?
the artists that want to work with me:-)
Skills:
a lot of them:-)
Equipment:
things that work:-)
Educational Affiliations:
*American Univeristy-BA/Film
*Boston College- MBA/Entrepreneurship and Marketing
*Temple Univeristy/
Pepperdine University -JD/Entertainment Law
Professional Affiliations:
Above The Line Media
Shrivastava Media Group
Favorite Industry Quote:
CampusX: I read a recent interview where you were asked to give advice to struggling musicians. I got the sense that you were a bit jaded with the music industry. Do you still feel that way?

Robin Thicke: Did I say “sleep with everyone in the industry”?

CampusX: No, but you told them to go to law school, instead.

About Me:

Preeti Kumari Shrivastava is currently the President and CEO of the Shrivastava Media Group. She started the company in 1997 upon completion of film school in New York City.
Being the youngest person in her class to graduate at the age of 16, she idealized the company as a place where young professionals could break into the industry. Over the past ten years, Preeti has grown her company from a film and video freelance service to a full service media production and consulting company offering film, video, television, music, multimedia and public relations production services. She has been featured in Videography Magazine and on the JVC website for her music video and production work. Preeti initially funded the company by modeling for various designers in Hawaii, Paris, New York City, Los Angeles, and Miami, and continues to work as a part-time model. Her professional associations include the National Association of Broadcasters, the National Association of Television Programming Executives, and the Recording Academy.
Preeti is a graduate of American University's School of Communications and at her current age of 27, holds a MBA degree from Boston College's Carroll Graduate School of Management and a JD degree (with a concentration in Entertainment Law) from Temple Law School through Pepperdine School of Law. Currently, she is represented by Martin Literary Management for her upcoming book, "The Rich Girl's Guide to Living" and by Rebel Entertainment Partners for the multi-platform reality show she is the co-creator and executive producer of entitled "Above The Line: The Search For America's Next Music Video Director" through a joint venture with MediaVision International called Above The Line Media. Previous divisions of the Shrivastava Media Group, including Little Princess Productions (film), Kavali Records
(music), and Tava Communications (public relations) all merged to create the current company in 2004. The Shrivastava Media Group is headquartered on the East Coast in New York City and on the West Coast in Los Angeles, and has satellite locations in Washington, DC, Miami, and Philadelphia.
*taken from www.thesmediagroup.com

Latest Activity

Preeti Shrivastava has posted an Ad: test video .
November 11
A group for music video directors!
October 25
September 11
Check out AboveTheLine's new features- Twitter Tracker and Member Map! Get the buzz on videos and add your location!
September 11
AboveTheLine.TV now has Member Map
September 11
A group for music video directors!
September 3
Preeti Shrivastava added an event
DV Expo in Pasadena at Pasadena Convention Center
September 22, 2009 at 9am to September 24, 2009 at 7pm
Digital Video Expo will feature more than 100 vendors who make the tools and technology you need to create and distribute HD. Your FREE Exhibit Pass includes entre to on-floor demonstrations, technology seminars (including a Master Class on Light...
September 2
A group for music video directors!
August 29

Preeti Shrivastava's Blog

Preeti Shrivastava

99dollarmusicvideos.com Challenges You to Make A Video In One Day For $99 or Less




One of the things we LOVE at AboveTheLine is when new websites that contribute to the music video conversation pop up. Enter 99dollarmusicvideos.com. See if you can take their challenge to make a video for $99 or less in one day! (backed by one of the guys who helped create MTV, F… Continue

Posted on February 19, 2009 at 4:00pm —

Preeti Shrivastava

Equipment lying around? Need an extra location? Try Zilok.com


Interested in getting some extra cash for your expensive cameras by renting them out when you're not u… Continue

Posted on July 19, 2008 at 2:00am —

Preeti Shrivastava

Will Brands Bring Back the Heydey of Music Videos?

The New York Times had an interesting article today entitled "It's American Brandstand: Marketers Underwrite Perfomers" (http://www.nytimes.com/2008/07/07/business/media/07music.html?ex=1373169600&en=f61b95f5ea2d7c89&ei=5124&partner=permalink&exprod=permalink) about how prominent brands and record labels are comin… Continue

Posted on July 8, 2008 at 1:30am —

Preeti Shrivastava

Stream Continuous Music Videos from your Favorite Artists

Just came across this cool little tool (http://tv.timbormans.com/#) that combines the powers of last.fm and YouTube.com to bring you continuous streaming videos. If you have a last.fm (http://www.last.fm) profile, you can add your user name and see videos from artists you like pulled from YouTube. Or, if you're like me and want instant gratification, just type in the music artist that you like in the search box and it will… Continue

Posted on July 1, 2008 at 4:23am —

Comment Wall (33 comments)

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At 11:59pm on February 19, 2009, Joe L. Vaifanua said…
Thank You for the tips. Really helpful to know and wish you continued success in the future.
At 2:17am on January 6, 2009, javier ortiz said…
Hi, happy new year!
Whats new?
At 10:45am on September 19, 2008, Ian Miller said…
Thanks guys, definitely more to come
At 2:00pm on June 27, 2008, Ian Miller said…
Thanks for the love guys I truly appreciate it.
At 4:20am on June 23, 2008, javier ortiz said…
Thanks for the lunch, I had a good time chatting/catching up with you. As far as your question, I think the website can be improve by having more mixers with industry contacts. Indieproducer.net does it every month but during weeknights which is difficult for me because of my job. And the link to that class with Nigel Dick is great, Im looking fwd to it, that man is a legend..
At 12:52am on June 14, 2008, Sabrina said…
Hey thanks for the welcome. Yeah, not enough female directors or females wanting to be directors out there--period. There needs to be more.
At 2:08pm on April 23, 2008, Ike Agwunobi said…
Wats good, im a new head on this site... it looks like your a leader on this too. I'm a pretty young music video maker but definantly in need for pros like all you guys on this site to tell me what you think.
At 6:57pm on April 21, 2008, Ian Miller said…
Loving the new Player guys, all those videos at our disposal on you guys website is Hotttttt!!!!!! Keep it up.
At 5:52pm on October 29, 2007, javier ortiz said…
Thanks for the card. Sorry to hear about the fires, I know a few people in that neighborhood too. Hope its all well.
At 3:48pm on October 28, 2007, Joshua C. Chamberlain said…
as you can see i took down my blog. no time!!! errrrrr.
 
 

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02:56
Check out this new video from The Disco Biscuits "You and I" off their soon to be released album 'Planet Anthem' due in stores February 2, 2010!!
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November 16
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03:41
Check out this new video from Eclipse Records artist Dead By Wednesday "Pawns" off their newest release The Killing Project in stores now!!
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"above the line"- a Hollywood term for creative talent including directors, producers, actors, and writers

AboveTheLine.TV is the social community for music video directors, the music video production community at large & music video fans. The site was created in association with the multi-platform reality show, "Above The Line: The Search For America's Next Music Video Director."

*Directors/DP's/Editors/other music video industry professionals, post your music videos and production stills, blog about shoots & interact with other members of the production community.

*Music video fans, come on here to show your support for the art of making music videos and for your favorite directors.

*Artists, if you had someone else direct your video, get them to post it here and use the site to look for future production talent!

The purpose of this site is to enable a dialogue within the music video community and amongst music video fans, while creating opportunities for talented individuals to get recognized and rewarded for their work!

Sponsorships/Contests
Interested in creating a new opportunity for our directors to get recognized and rewarded for their talents through interaction with your brand?
Brands contact Preeti Shrivastava at preeti@abovetheline.tv .
Labels contact Danny Wright at danny@abovetheline.tv.
Production companies contact Mark Hason at mark@abovetheline.tv .

I'm Preeti!

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Read the Latest Music Video News at VideoStatic.com!

Featured Music Video Location from our friends at Plan-It Locations .
Here's a location from the Kelis "Bossy" video and Diddy's "Last Night" video. Click on the pictures below to see inside!

 
Above The Line Media * 100 Universal City Plaza, Bungalow 6158, Universal City, CA 91608 * Tel: (310) 980-0723 * Fax: (323) 372-2912

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